New Smart Player from iSIGN combines digital signage, mobile marketing

Aug. 7, 2013

Interactive mobile advertising solutions provider iSIGN Media Solutions Inc. today announced the launch of its new integrated Smart Player digital signage and mobile content player solution. Available from selected resellers in later 2013, the Smart Player combines two powerful media and customer engagement tools — an all-weather signage and mobile marketing platform — into a single solution, the company said.

In what it's calling "a first for the digital signage industry," iSIGN's Smart Player combines digital signage and mobile messaging with real-time measurement of shopper responses, delivered in a cost-effective package that distributes marketing messages to all screens and devices — whether mobile or stationary — in proximity to a location. In addition, the Smart Player adds wireless connectivity.

Customer responses can be captured in real-time to guide and deliver an increased ROI, with each campaign costing as little as .001 of a cent per message, the company said.

The device was developed and deployed with partners Deviceworx Engineering Inc. and Seneca Data Distributors Inc. (iSIGN's manufacturer of record, located in the U.S.) in collaboration with BroadSign (iSIGN's content management software partner), Keyser Retail Services, GraphicMedia Inc. and Verizon Wireless, the company said. The Smart Player combines the capabilities of a traditional digital player — which manages content and schedules advertising campaigns on digital signage — with all of the features of iSIGN's Smart Antenna. The Smart Player, as does the Smart Antenna, adds video and graphics capabilities, as well as doubling the mobile device contact reach, to any customers' deployment of Smart Antenna-enabled proximity marketing campaigns.

Each Smart Player can manage two digital signs as well as content, combining BroadSign's network management software and Verizon Wireless' connectivity for easy and fast installations by iSIGN's partner Keyser. The Smart Player also incorporates the iSIGN Smart Antenna, which can message all mobiles devices that come within its set proximity and retrieve customer responses for real-time or future analysis.

"Essentially, the Smart Player's advantage boils down to greater content support indoors or out, in any weather — the perfect solution for QSRs, convenience stores and gas stations," said Alex Romanov, iSIGN's CEO. "The hardware investment is less costly as only one device would be needed as opposed to two and reduces installation time. The single-unit hardware can more easily and quickly be incorporated into larger networks with greater data-gathering capacity as well. Furthermore, the Smart Player is unique in that it allows for outdoor installations — and now wireless connectivity — which existing digital players don't offer."

Data capture and advertising is now integrated for fast, economic and scalable network expansion anywhere for small or large chains, the company said. The Smart Player Solution will be available through iSIGN Media's Americas distributor, Graphic Media and to select resellers across North American in Q4 of 2013.

Learn more about digital signage hardware.

Topics: DOOH Advertising , Hardware , Media Players , Mobile Interactivity

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