New distribution agreements for iSign

 
Nov. 28, 2012

iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, has signed GraphicMedia Inc as an exclusive distributor throughout North, Central and South America as well as other global locations where the need arises. The exclusive agreement is for a five year period subject to minimum performance/revenue, renewable for an additional five years.

Alogn with iSIGN, GraphicMedia is also in negotiations with several major end users for iSIGN's Smart Antennas and related software, the companies said. Graphic has signed an initial purchase order for $3 million, representing 6,000 Smart Antennas to be delivered within the next six months.

Along with its deal with GraphicMedia, iSIGN announced it has signed a letter of intent with the Keyser Industries exclusive rights to the installation and deployment of iSIGN's Smart Antenna hardware and Interactive Marketing Solution Software. The company said it should complete that agreement within the next three weeks.

"Graphic has quickly grasped that our system is more than a delivery channel for ads and messaging and that the true strength of our software and Smart Antenna is in the brand, shopper and consumer information that our system gathers and delivers," said Alex Romanov, iSIGN's Chief Executive Officer, in a statement. "Our software and backend reporting system allows for the gathering, processing and organizing of vast amounts of data and turns this into useful business intelligence tools for advertisers and retailers."

For its part, GraphicMedia CEO Ron Leman said his company believes iSIGN's product is a game changer for retailers and advertisers.

"From our presentations, we see the interest that iSIGN's Smart Antenna is generating and we know that it is growing, which motivates our desire to become more closely aligned with iSIGN," Leman said.

Headquartered in Richmond Hill, Ontario, iSIGN Media provides multiplatform advertising solutions using technologies like Bluetooth, mobile and WiFi to deliver rich media to consumers. It's also the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations.

GraphicMedia Inc. provides arketing services, advertising graphics, and advertising sign services. It recently expanded into LED advertising display signs. The company is based in Bluffton, Ind.

For more stories like this, visit the networks research center.


Topics: Advertising , Audience Measurement , Distributors / Resellers , Networks


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