Mood Media dressing up fashion retailer with music, digital signage

 
March 7, 2014

In-store media specialist Mood Media Corp. recently announced that it has won an agreement to provide digital signage and music for "an iconic designer clothing brand." Mood will provide the retailer with in-store digital signage messaging and music for 330 stores across 63 countries.

Mood's current fashion house installations include brands such as PRIMARK, New Look, Gucci, Calvin Klein, FCUK and Dorothy Perkins, the company said.

In addition to providing the music solutions to help the fashion client achieve worldwide brand consistency in-store, Mood will also roll out multiple digital signage solutions, with the first installations currently being deployed in 10 countries, spanning the U.K., Europe, the U.S., China and the Middle East.

For the new brand partner Mood also will deploy its Mood Social Wi-Fi solution, which allows stores to provide customers with free Wi-Fi by logging in through the brand's social media page.

As a final element of the partnership, BIS, a Mood Media company, was also commissioned to help create contemporary meeting spaces within the brand's new head office, incorporating the latest in presentation solutions and video conferencing to deliver a state-of-the-art office space, the company said.

"This win is a testament to our philosophy of providing custom, future-proof solutions to suit the changing needs of all of our clients," Steve Richards, CEO and president of Mood, said in the announcement. "We are proud to see our work continuing to attract forward-thinking, dynamic brands the world over."


Topics: Retail , Social Media , Software

Companies: Mood Media


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