Feb. 21, 2014
Out-of-home engagement specialist Monster Media recently announced that it has been issued patent No. 8,615,565, "Automatic content retrieval based on location-based screen tags," by the U.S. Patent Office.
The patent relates to the automatic retrieval and display of social media on location-based screens such as digital OOH networks and digital signage at venues, events and arenas.
Monster Media's growing intellectual property portfolio contains two issued patents and numerous other applications focused on interactive engagement technologies primarily for OOH applications covering mobile, social, touch and gesture technologies, the company said.
The granted patent describes how to amplify audience engagement on OOH screens. LocaModa, a company acquired by Monster Media in August 2013, invented a number of products that improve engagement for OOH networks.
"Automatically creating a sustainably interesting screen was a problem that needed to be solved for our industry," said Stephen Randall, LocaModa founder and CEO, and now Monster Media EVP of mobile and social, in the announcement. "Simply using local messages or single content sources gets boring very quickly as audiences lose interest if content is repeated. We solved the problem by leveraging conversations across multiple networks and tagging those conversions with keywords that the local screens then subscribe to. Of course we filter the content to make sure that it is appropriate for each venue, but the result is an automatic system that increases interest in and value of the media."
Monster Media's IP, which predates the now popular use of hashtags in social media, is regularly used to systematically aggregate, filter and display Twitter, Facebook, Foursquare and Instagram on OOH and event-based screens. The company's technology platform enables OOH campaigns reaching more than 100 million people every month for brands such as AT&T, Clorox, ESPN, Levis, Gap, Pepsi, Sony, Paramount, Tide, New York Rangers, Miami Dolphins and Ciroc, the announcement said.
"We believe our patented solutions will be increasingly critical in the success of out-of-home networks and events, especially as more brands demand and expect impactful results from all their media channels," Randall said.