Manchester (UK) hospitals rolling out digital signage

Feb. 15, 2013

The U.K.'s Central Manchester University Hospitals NHS Foundation Trust has installed enhanced digital signage information screens to deliver richer information in real time to patients in various departments throughout the organization's hospitals, according to an annoucnement from digital signage provider Saturn Communications Group.

In the initial phase of the project four 55-inch LCD screens were installed in the Accident & Emergency Department at Manchester Royal Infirmary. Suspended from the ceiling, the four screens have been synchronized to play the same content at exactly the same time and are constantly refreshed with live information relating to the status of the department and patient waiting times. Saturn worked with the Trust's Communications and IT departments to ensure maximum reliability and optimal system performance.

Catherine Bartlett, acting lead nurse for urgent care at the hospital, said the digital signage displays "are a good source of entertainment and distraction while patients are waiting."

"We are also using the screens as a way of informing patients of the approximate waiting times, which has meant that they don't need to ask our reception staff as often and have an indication of when they will be seen," she said. "In the future we hope to develop the screens to promote 'Choose Well' messages and display more detailed information with the intention of educating patients on what service to use, therefore reducing the overall waiting time and the number of repeat visitors who could access health care services elsewhere."

The Trust has rolled out the Saturn system to six of its hospitals at present, with a total of 97 LCD screens in a significant number of public areas.

Learn more about digital signage in health care.

Topics: Customer Experience , Healthcare / Hospitals

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