London, KY, mall rolls out LED digital signage

Jan. 31, 2013

London Station, a 24,000-square-foot retail center in London, Ky., has deployed a 3-foot-by-9-foot LED digital signage display to replace a section of the center's existing static sign panel. VPR Properties installed an LED display manufactured by Vantage LED powered by the SM Infinity platform from Spectacular Media to schedule and manage multiple ads for multiple businesses on the property.

"Managing and scheduling for each of our tenants is potentially very time consuming, but SM Infinity made it easy," said Victoria Smolenski, VPR Properties site manager, in an announcement from Spectacular Media. "We can group each tenant in the schedule and rotate the ads automatically, giving everyone their fair share of time but avoiding repetition."

SM Infinity combines a professional content creation service, with advanced sign management and scheduling features. Clients have the ability to use a simplified schedule, or schedule advertisements in groups with advanced dayparting features. Everything is done over the internet with content securely hosted in the cloud.

"We want to make it as easy as possible for our clients to maintain and schedule their signs," said Deisy Castellanos, design conductor for SM Infinity. "Because it's online, they can access and manage their signs anywhere at anytime, a huge benefit for managers on the go. "

Learn more about cloud-based digital signage.

Topics: Cloud-Based Digital Signage , Digital Billboards , LED Signs , Retail , Software

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