Keywest Technology powering sports-bar DOOH franchise

Dec. 4, 2012

Keywest Technology's MediaZone Pro is powering ad playback for a growing sports bar-based digital signage advertising franchise, according to a company announcement.

Solara360, developer of a sports bar-based digital out-of-home ad network, has assisted its 12th franchisee in completing installation of ad network technology which relies upon Keywest's MediaZone Pro for advertising playout, the company said.

Solara360, based in Vancouver, British Columbia, is building its ad network across North America with turnkey digital signage packages, including displays, media players and signal distribution technology, that are easy to install and require minimal on-premise interaction.

Each sports bar is equipped with up to 10 proprietary Solara360 HDTV displays, a Keywest Technology MediaZone Pro digital signage player and signal distribution to transport ads from local businesses and HD sports coverage from satellite or cable sources to each monitor.

"We are excited to be an integral part of the rollout of this innovative digital signage ad network," said Keywest Technology President Nick Nichols, in the announcement.

Solara360 is deploying its digital signage ad network based upon a franchise model. Franchisees buy a geographical territory with 10 sports bars and turnkey ad network technology packages to equip each bar with Solara360 proprietary HDTV displays. Keywest Technology MediaZone Pro players support playback of local ad content in an L-shaped onscreen graphic without the need to scale or process cable TV or satellite TV with the delivered HD sports action.

The Keywest Technology MediaZone Pro at each sports bar receives advertising playlists and ad content from Solara360 via the Internet and plays back advertising content in the L-shaped on-screen border. The HDTV content is presented within the L shape via the HDMI port directly from the source so that HD sport action is displayed in real-time HD simultaneously with Internet fed ad content via the DVI Port.

Read more about digital signage hardware.

Topics: Advertising , Content Management , DOOH Advertising , Hardware , Restaurants

Companies: Keywest Technology

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