Feb. 8, 2012
Retail marketing agency John Ryan recently announced the launch of its digital signage monitoring application designed specifically for banks.
The company said its solution ensures optimal digital signage uptime through continuous system monitoring, rapid identification of network issues and automatic fault resolution. While the system was designed primarily to deal with screen issues, it can also monitor and automatically fix other system components, such as onsite player PCs.
The new, patent-pending Monitoring Service is engineered specifically for large-scale networks. While some screen monitoring systems use a sequential polling approach in which each component reports its status one at a time — which in large networks can result in the process taking a full day, leading to poor assurance of network health — John Ryan said its service is differentiated by its ability to simultaneously poll the status of components across the network. That means that banks can be provided with a constantly-updated picture of network health while facilitating the identification and resolution of problems as soon as they arise.
"Digital signage is rapidly becoming a critical bank-marketing tool. For this reason, ability to ensure system uptime is becoming increasingly important." said Gary Madgwick, chief technology officer for John Ryan, in the announcement. "Recent client feedback and proposals from banks motivated us to create a monitoring service that can proactively manage large-scale, secure networks."
The benefits of digital signage, such as speed of message to market and the ability to target locally-relevant messages to customers, are often lost when components across the network are not properly monitored and maintained. Banks must ensure that their networks are in a position to deliver valuable messages reliably and on demand, and remote monitoring systems help meet that demand.
"This new system may help bank marketers manage perhaps their greatest hurdle to digital signage network assurance — the uncertainty that marketing messages are being delivered reliably," Madgwick said. "Banks that use the technology can be confident that digital signage is effectively communicating information to customers inside their branch."
Read more about digital signage networks.