James Bond, NanoLumens LED digital signage team up for charity screening of 'Skyfall'

 
Nov. 13, 2012

Flexible and fixed large-format LED digital signage display solutions provider NanoLumens Inc. came to the aid of James Bond for a charity screening of the new Bond flick, "Skyfall," to benefit Dignitas International, according to a company announcement.

Two NanoLumens displays were used on the black carpet to welcome guests to the after-party of an advanced screening of the James Bond movie. The screening was held to raise funds for Dignitas International, a medical humanitarian organization dedicated to providing a quality of life with dignity for children, youth and families affected by HIV/AIDS in the developing world.

Dignitas International recently hosted the advanced screening at the Scotiabank Theater in Toronto, and drew more than 350 guests, who attended the screening and ended the night at the Skyfall after-party at The Spoke Club in downtown Toronto. The event, supported in large part by presenting sponsors IMAX and EON Productions, raised more than $150,000 in support of Dignitas International's life-saving frontline care and research efforts in Africa.

Two NanoLumens NanoFlex 112-inch displays were featured on the black carpet, showcased prominently on a 10-foot tower adjacent to the front entrance. The NanoFlex displays were used to show Skyfall's theatrical trailer, and promotional ads for a new 007-themed cologne.

According to Chris Tampin, Key Account Executive/Designer at APG Displays, NanoLumens' Canadian distributor, the event organizers were looking for a display setup that would make the after-party shine from the moment the guests arrived.

"Anyone who knows anything about James Bond knows that the legendary British spy loves and relies upon the very latest in technology of all sorts in his never-ending quest to thwart evil and save the world," Tampin said. "Knowing this, it was important that everything about this charity event reflect and amplify the high tech atmosphere of the film — and the NanoFlex displays did exactly that!"

NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a bright, high-resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion, according to the company.

NanoLumens displays also are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays, the company said. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What's more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.

Read more about LED digital signage.


Topics: Display Technology , Entertainment Venues , Hardware , LED Signs , Outdoor Signage


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