International Sign Association focusing on digital signage

Dec. 20, 2012

The International Sign Association announced today it has launched a new section of its website focusing on digital signage.

The move is part of the ISA's effort to help sign companies learn from those who already have entered the digital signage field, the group said. The section includes a white paper exploring the opportunities that dynamic digital signage offers static sign companies and case studies of sign companies that have completed installations of digital projects.

"Dynamic digital signage will have an impact on the traditional sign industry, and we see tremendous potential for growth," said Rich Gottwald, ISA's executive vice president, in the announcement. "We offer multiple initiatives to educate members about dynamic digital, with the hope that sign companies can make informed decisions about their businesses."

The case studies focus on traditional sign companies that actively are pursuing dynamic digital projects. They range from Bunting Graphics, a large architectural firm whose recent installations included Lincoln Center in New York City and the Orange County Convention Center in Orlando, Fla., to Quality Quick Signs, which has begun recommending installations to several of its small, locally-based clients.

Also as part of the effort, during the ISA International Sign Expo 2013, an entire day, April 3, will be devoted to a Dynamic Digital Workshop, according to the announcement. The track of courses will focus on all aspects of this rapidly expanding signage. To learn more, visit

Online courses also will be available through ISA Education, with five slated for the first quarter of 2013. With online learning, companies can schedule employees for the classes at a time that fits into their workflow.

To visit the ISA's page on dynamic digital signage, including the case studies and white paper, visit

Read more about digital signage trends.

Topics: Advertising , Associations / Events , Digital Billboards , DOOH Advertising , Trends / Statistics

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