Intel releases modular digital signage evaluation kit

Sept. 5, 2012

Intel Corp. today announced its next-generation Digital Signage Evaluation Kit-12 designed to streamline the digital signage evaluation process, reduce costs and enable faster deployment across a range of market segments including retail, health care and transportation.

The DSEK-12 is intended to address a growing need as retailers and advertisers increasingly turn to digital signage to explore new ways to attract and engage consumers. Evaluating digital signage solutions involves a costly, time-intensive process of collecting and integrating software and licenses before ever beginning content creation, Intel said, but the new kit is intended to streamline that process.

The DSEK-12 features technologies from Intel, Kontron and Microsoft in a pre-loaded and validated system. The kit includes a OPS-compliant Kontron media player KOPS800 based on third-generation Intel Core processors as well as a 180-day evaluation copy of Windows Embedded POSReady 7. In addition, demos of content creation and content management software suites from Flypaper and Scala are included.

"Retailers and advertisers are exploring digital signage as a new avenue to convey their message in enticing and engaging ways for consumers," said Jose Avalos, director of visual retail at Intel, in the announcement." In fact, we believe the global market for digital signage will reach 10 million media players and a corresponding 22 million digital signs by 2015. The new Intel solution helps streamline the development and deployment process of digital signage, allowing companies to spend more time crafting engaging content and less time dealing with software integration."

Additionally, the DSEK-12 comes pre-loaded with Intel Audience Impression Metrics, a software solution designed to deliver personalized content to consumers while providing retailers and advertisers with valuable analytics. The software anonymously monitors viewer metrics, such as gender, age bracket and length of attention, and analyzes the data in real-time. The kit also features Intel vPro Technology for easy platform management.

With the incorporation of Windows Embedded POSReady 7, developers can create media experiences, interactive applications and user interfaces.

"Working with Intel and Kontron helps us deliver the flexibility of Windows to developers driving innovation across the digital signage environment," said Cuong Pham, product manager for Windows Embedded at Microsoft, in the announcement. "Providing these tools in a cohesive package helps companies enjoy the real-time benefits of intelligent systems while bringing an engaging, targeted experience to customers."

Once software development is completed, the developer can choose to use the entire kit or un-couple the Kontron media player KOPS800 and deploy that portion directly into any Open Pluggable Specification-compatible monitor. This modular approach enables optimal scalability for different graphics and processing performance needs without sacrificing overall time to market.

"The DSEK enables quicker solution deployments by enabling a simplified, integrated development environment," said Kevin Rhoads, vice president of embedded products at Kontron. "With its out-of-the-box support for multiple leading content provider platforms and displays, customers now have a choice for quick digital signage content development and deployment."

The DSEK12 is available for purchase now from Kontron and through the standard distribution channels of Avnet and Arrow.

Read more about digital signage hardware and software.

Topics: Hardware , Software

Companies: Avnet Digital Signage , Intel Corporation

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