Industry Weapon says strength of retail digital signage not just customer-facing

April 14, 2014

Digital media company Industry Weapon will highlight how retailers can take advantage of digital signage to go beyond standard product advertising to connecting managers and employees with the information that drives critical business decisions at the Retail Realm 2014 "Microsoft Dynamics Retail Technology Conference," April 24-26 at Caesars Palace in Las Vegas, according to a company announcement.

"Blending multimedia technologies with analytics that track, measure and automate business information creates an unparalleled connection between corporate offices and store associates," Industry Weapon CEO David Wible said in the announcement, "and of course, allows retailers to focus on driving sales."

Industry Weapon's latest product, StoreConnectHD, "aims to drive the crowded and overwhelming walls of backroom bulletin boards to extinction," the company said. The technology allows retailers at the corporate, regional and store level to communicate with associates through interactive touchscreens and tablets as well as integrate with existing reporting systems. Using one interface, retailers access loss-prevention statistics, sales-performance metrics, employee schedules, distribute video and display shrink data with category specific missing-product details.

Retailers can also utilize Industry Weapon's FlicksEDU platform, which streamlines two-way communication between regional managers and associates. This can be included alongside POS systems to automate promotional items and HR messaging, including employee manuals and training videos.

"What retailers end up seeing is less time being spent organizing, finding and distributing information and more time focusing on the consumer experience," Industry Weapon Director of Sales Ryan Barlow said in the announcement.

Topics: Corporate Communication , Retail , Trends / Statistics

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