Sept. 6, 2013
Marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has been selected by Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries, to launch its digital marketing technology across its dealership network in the U.S. Indian Motorcycle is expanding its dealer networks across major motorcycle markets nationwide, the announcement said.
The new digital marketing initiative features Indian Motorcycle branded content which is centrally deployed using Wireless Ronin's newly upgraded omnichannel RoninCast 4.2 software. Wireless Ronin received an initial purchase order to provide the necessary hardware, software, content engineering and development and training, as well as ongoing content hosting and support at its 24/7 customer support center.
Wireless Ronin worked with Indian Motorcycle to create an in-store customer experience designed to match the ease, functionality and interactivity of Indian Motorcycle's existing online assets. The dealership solution includes a 46-inch display as part of a central Media Hearth along with a mobile tablet that sits tableside near the Media Hearth, allowing customers to select content from the tablet to play on the 46-inch screen. When not being controlled by the tablet, the Media Hearth screen plays a standard video loop along with social media and weather content zones. A bike-side tablet is also being deployed, providing interactive, bike-specific information to the customer.
While this win represents Wireless Ronin's first entry into the power sports industry, it builds upon a 20-year track record with the automotive industry, the company said, including ongoing deployments at hundreds of Chrysler, Fiat, Ford and Nissan dealerships across the U.S. and Canada.
"Since our dynamic digital marketing solutions are designed to provide a significant near-term return on investment, they will play a key role in Indian Motorcycle's overall marketing strategy as they expand their dealership networks across the United States and internationally," WRT President and CEO Scott Koller said in the announcement. "Like with our proven solutions for the auto industry, this digital solution for Indian Motorcycle will enhance the sales process in a highly effective way. The interactive system will track usage and content selections, creating an amazingly deep level of business intelligence. It will help them identify and respond to consumer interests and trends, which, at the end, falls to the bottom line."
Rod Krois, Marketing Director for Indian Motorcycle, said that WRT's "responsiveness coupled with the ability to deliver quality, reliable digital solutions, are allowing us to enhance our customer experience while ensuring consistent messaging and content across our dealership network."
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