Feb. 13, 2014
Hughes Network Systems LLC announced at this year's Digital Signage expo in Las Vegas that it has teamed with digital signage software provider Scala to offer retailers and quick-service restaurants turnkey multichannel retail signage and multiscreen digital menu board services. The new HughesON Digital Media Services should allow retailers to enhance their stores by leveraging high-impact video and rich media across all their locations, the company said.
In support of the new offerings, Hughes, a global provider in broadband satellite solutions and services and managed network services and applications, is now a certified Scala partner providing solutions on a global basis.
The new Retail Signage and Digital Menu Board Services combine Scala software with Hughes video-enabled hardware platforms. The new services are part of a suite of HughesON Media Services which can be deployed with turnkey installation, hosting, field maintenance, content sourcing and financing, according to the announcement.
"Today retailers know they must deliver a digitally enhanced customer experience to be competitive, whether to increase revenues or lower costs. Unfortunately, many companies believe digital media solutions are too complex and expensive or that rich media will bring their networks to their knees," said Mike Tippets, vice president, Hughes Solutions Group, in the announcement. "Our new solutions address these concerns head-on. With innovative hardware and software, combined with our unique service infrastructure, scale and financial strength, Hughes allows retailers to start small and scale up, eliminating upfront capital costs."
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