Health Media Network expands buy-in to BroadSign digital signage

March 19, 2014

U.S. digital point-of-care media company Health Media Network LLC is furthering its investment in BroadSign International LLC's cloud-based digital signage software and solutions, according to an announcement from BroadSign.

HMN, which BroadSign said is the "fastest growing digital point-of-care media company in the U.S.," continues to expand and power its screens in medical offices and health care systems with BroadSign software and solutions.

The health network has been one of the biggest consumers of BroadSign's Android-based smart player, BroadSign Xpress. All of the company's deployments have been standardized on the media player since it became available to the market in August 2013, the company said.

HMN reaches 44,000 high-prescribing physicians and more than 200 million patients and caregivers annually through more than 6,000 screens.

HMN installs and maintains equipment, and uses BroadSign's platform to remotely monitor and manage programming. The BroadSign Creator Web application enables offices and their screens to run different content, ensures that dynamic content is constantly refreshed via the Internet and accommodates copy changes within 24 hours, the company said.

According to industry data published by DTC Perspectives Inc., digital point-of-care will be at least 10 percent of direct-to-consumer budget allocations in the next five years. That equates to $400 million to $500 million in advertising spending.

Topics: Advertising , Content Management , DOOH Advertising , Healthcare / Hospitals

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