Feb. 27, 2013
The Automotive Broadcasting Network is several months into its large-scale, digital signage network rollout at auto dealerships across the U.S., according to an announcement. Harris DOOH solutions serve as the core network architecture, with the company's InfoCaster suite of hardware and software products supporting all dynamic content creation, network management and targeted media playout functions.
"We have more than 600 media players deployed, powering well over 1000 screens in 42 states," said Jerry Daniels, president and CEO of Automotive Broadcasting Network. "And we are hearing plenty of success stories, from building positive customer relationships to driving transactions."
The Honda dealership of Superstition Springs in Phoenix is utilizing the Harris DOOH solutions for its in-house advertising, and executive manager Christopher Zamora reported that sales were up since increasing the efforts.
"We spend between $75,000 and $100,000 a month on advertising, traditionally targeting television, radio, direct mail and other external methods," said Zamora. "I thought it made sense to bring more of that in house and generate a response that we could measure. My philosophy is that the best customers to buy cars, services and parts are in your dealership already. We've had the screens up for four months, and we just had our best January on record."
Read more about DOOH advertising.