GSTV expands DOOH at the pump to SoCal Chevron stations

Jan. 15, 2013

Gas Station TV, a digital out-of-home network at the pump, and Wayne, a GE Business and global provider of fuel dispensers and technologies, today announced that G&M Oil Company Inc. is expanding the inOvationTV digital signage media platform to include 16 more of its sites in Metropolitan Los Angeles following its success at existing locations.

"We are very pleased with the positive response we've received from our customers about the inOvationTV media program," said G&M Oil Company Inc.'s Mick Gray, in the announcement. "G&M has a long-standing reputation for superior service, and offering inOvationTV simply amplifies that."

Operating more than 140 fuel and convenience store locations in Orange, Los Angeles, Riverside, San Bernardino, San Diego and Ventura counties — primarily flying the Chevron flag — G&M Oil previously installed inOvationTV at its Laguna Hills and Westminster Chevron locations and was one of the first fuel retailers to provide motorists in Orange County with the forecourt media program.

"I'm extremely pleased with G&M's endorsement of our inOvationTV media program and the improved position it gives us in the Los Angeles area," said David Leider, CEO of GSTV. "The inOvationTV media platform has become a real point of differentiation for our participating retailers, and I'm honored to see a major retailer such as G&M validate that."

Launched in 2011, inOvationTV was developed as a partnership between GSTV and Wayne. Fuel retailers outfitted with inOvationTV are able to inform and entertain their customers with GSTV's exclusive content experience, including news from HLN, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media television show, "Your Neighborhood," in addition to local weather updates from AccuWeather.

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Topics: Advertising , Content , Content Management , DOOH Advertising , Networks

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