Vitamin and health supplements chain GNC is deploying a Tripleplay-hosted digital signage solution, TripleLite, at 70 of its retail outlets across Turkey, according to an announcement from London-based Tripleplay Services.
For the deployment, GNC is working with Tripleplay authorized partner Turcom.
Used to play out promotional videos and graphics, the hosted signage solution gives GNC centralized control and management of all product launches and in-store digital advertising, including at the point of sale.
"GNC is a huge global brand and a hugely popular retail outlet in Turkey, so for our TripleLite hosted digital signage solution to be chosen by them is fantastic and helps further strengthen the Tripleplay brand in the region," Tripleplay Managing Director for Europe Carlos Amorós said in the announcement. "Working through our local partners, we are looking forward to strengthening our relationship with GNC and Turcom in a region we see as very important to both our industry and our business."
Tripleplay's digital signage solution is used in retail outlets around the world, including in Currys, PC World and Virgin Holidays stores, according to the announcement.