Global property firm Savills has embarked on a project with cloud-based digital signage company Signagelive to automate digital advertising processes across the company's U.K. network, comprising in excess of 70 AV displays in more than 80 offices, Signagelive recently announced.
The displays, which take center stage in the windows of Savills high street offices, are used to run a combination of real-time property feeds (provided by Reapit, suppliers of CRM software for the property management industry) and promotional animations.
All displays have been configured to use a simple template, designed by Savills and powered by Signagelive. The template supports large, high-resolution images in order to attract the attention of passersby and encourage further engagement. By presenting the public with a selection of some of the finest properties in their local area, combined with several short animations that highlight Savills key USPs, the displays are intended to give passing pedestrians a lasting impression of Savills' corporate identity.
Signagelive's cloud-based software takes property information from Reapit's core database in real time and makes the necessary adjustments to ensure that data is formatted correctly to display on different display sizes and types deployed by Savills, the announcement said.
Savills has found that digital signage provides a more engaging experience over traditional printed window posters because of the eye-catching mix of constantly changing large-format property images and promotional animations, according to Signagelive. In addition, the displays are backlit to make them stand out well at night.
By creating a virtual network of its office screens using Signagelive's cloud-based management software, Savills has gained a high degree of control over the content being displayed, right down to individual screens within the same office.
If Savills wishes to run a nationwide campaign, for example, the displays can be set to show appropriate content in all U.K. offices. Conversely, if a campaign is only relevant to the London property market, Savills can ensure that only its London offices feature that campaign, right down to offices in specific locations.
"The benefit of Signagelive is that we can control the content of each individual screen from anywhere in the world via their simple, Web-based control panel," said Rupert Levy, head of digital communication and marketing for Savills, in the announcement.
To date, Savills is running Signagelive software across some of its U.K. office network, and the goal for Savills moving forward is to rollout Signagelive's screen cloud-based CRM to its remaining UK offices, with the potential to then reach out even further across the company's international network to provide consistency in the brand's approach to digital signage, the announcement said.
"Savills is a global real estate provider listed on the London Stock Exchange," Signagelive CEO Jason Cremins said in the announcement. "Our flexible approach to digital signage and our ability to automate straightforward processes has enabled the company to free up internal resource, leaving staff to focus on more complex matters."