German company intros new anonymous facial-recognition tech

Feb. 13, 2013

Dresden, Germany-based Cognitec Systems has released an advanced version of its FaceVACS-VideoScan, a video screening and analysis technology to support security personnel, marketing departments and operations management, according to a company announcement. The application now employs anonymous face-recognition technology to analyze the count, flow and demographics of people visible in video streams while protecting privacy and data security.

FaceVACS-VideoScan detects people's faces in live video streams or video footage and stores anonymous information for each appearance in front of a camera. Analysis of this information over time allows the software to compute people count, demographical information, people movement in time and space and to detect frequent visitors and crowds, the company said. The analysis of traffic patterns and demographical statistics over long periods of time can provide businesses with precise visitor data to make interior design, advertising placement, staffing and other operational decisions.

Since the technology can analyze a face for gender, age and ethnicity as people approach a camera, it can trigger the display of a targeted message on digital signage or other advertising/message devices, the company said.

On the other hand, Cognitec's premier face recognition technology allows for real-time comparison of faces to image databases to instantly find known individuals. Businesses and organizations can detect and prevent unwanted behavior in much faster and more efficient ways, as security staff can track individuals online, or receive alerts on mobile devices to act within the immediate vicinity of a suspect. In addition, real-time identification of authorized individuals or high-ranking customers can prompt access to restricted areas or alert personnel to provide special treatment.

Cognitec is presenting the technology next at this year's Digital Signage Expo in Las Vegas and Retail Business Technology Expo in London.

Learn more about digital signage and audience measurement.

Topics: Audience Measurement , Trends / Statistics

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