German bank investing in digital signage

 
March 11, 2014

At the new Sparkasse Dachau bank branch in Karlsfeld, Germany, customers can search real estate listings on touchscreen kiosks and then request a financial consultation for a selected property. Above the ATMs, digital signage creates cross-selling opportunities with businesses in the shopping center, or helps the FI upsell customers on its own offerings.

Using transaction technologies from NCR Corp., the savings bank is transforming the customer experience at its Karlsfeld Zentrum branch located in the city's new shopping mall, according to a news release from NCR.

"In our new branch, we offer our customers the best levels of consulting along with state-of-the-art technology," Hans Wülfert, the branch manager, said in the announcement. "Interactive tools and digital service offerings are becoming ever more important for our customers."

NCR's APTRA Promote software drives content on the video screens. The NCR SelfServ 85 kiosk application was tailored specifically to the property databases of German savings banks.

"Branch transformation and innovation is key for financial institutions if they want to engage with consumers more effectively and increase the profitability of their real-estate," said Harald Heinz, NCR area industry leader for finance, with responsibility for the D-A-CH region. "The combination of self-service devices such as the real estate solution with personal consulting helps increase the service levels and simply make their customers' everyday banking easier."


Topics: Banks / Financial , Interactive / Touchscreen , Software


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