Fuel pump DOOH network spreads in SoCal

Nov. 20, 2012

Gas Station TV, a nationwide digital out-of-home network at the pump, has signed a deal with United Oil to expand its relationship with the network and install the forecourt media program at 17 more United Oil locations — bringing the total number of sites outfitted with GSTV to 117 across Los Angeles and San Diego — according to a company announcement.

Also as part of the agreement, United Oil will convert six of its legacy sites in Los Angeles to GSTV, according to the announcement.

"GSTV has been a great partner, and I look forward to expanding our relationship with them," said Jeff Appel, vice president and CFO, United Oil Company. "We were one of the first gas retailers to deploy GSTV back in 2007, and now I won't open a station that isn't equipped with the network."

United Oil is an authorized distributor of fuels for Shell, ConocoPhillips (76) and Valero, operating retail stations throughout southern California. The company emphasizes first-class retail facilities with the aim to provide customers with a pleasant buying experience and not just another visit to the gas station.

"Having a long term partner such as United Oil ... continually recommit and expand our relationship, speaks volumes about the quality and relevance of GSTV," GSTV CEO David Leider said in the announcement . "Relationships like the one we have with United Oil don't happen by chance. It is further testament that GSTV not only elevates the refueling experience from a mundane necessity to an informative, entertaining experience, but it also drives impact for our gas retail partners and increases customer loyalty."

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Topics: Advertising , DOOH Advertising , Transportation / Travel

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