French realtors turn to digital signage

Dec. 5, 2013

France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage customers and enhance its window displays, according to an announcement from Mood Media.

Laforêt is relying on the new concept to attract, inform and invite customers to venture inside its newly redesigned branches, the announcement said. Each window display will use transflective LED technology to showcase available properties and highlight Laforêt's services. The media player software allows for easy content uploads, and a proprietary Web portal provides flexible content management, enabling central control at the corporate office with designated levels of control at the store level, according to Mood Media.

The 47-inch screens allow Laforêt estate agents to promote exclusive property options and improve visibility to potential buyers. Mood's proprietary MVision platform is integrated with Laforêt's real estate management tool and provides each branch the ability to automatically search for and display any property on-screen, delivering dynamic content including animated views of the property and property details. Screen content is automatically updated each night, ensuring that each location can showcase new properties as they become available.

"This collaboration with the Laforêt real estate network is extremely important for us," Mood Media International COO Jan Giessler said in the announcement. "Our digital signage solution is designed to connect with Laforêt's clients and help agents make more engaging and effective presentations of their properties. Further, this solution reflects our broader international integration strategy, inclusive of global platform and product development. Our team in France is implementing our MVision platform, which speaks to our success in designing and delivering affordable and reliable experiential solutions of international scale."

Learn more about retail digital signage.

Topics: Advertising , Content Management , Networks , Retail

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