FirstMerit Bank invests in 200-branch digital signage rollout

April 22, 2014

Akron, Ohio-headquartered FirstMerit Corp. has picked Mood Media to provide custom digital signage solutions in 200 FirstMerit Bank branch locations, according to an announcement from Mood Media.

As part of the selection process, Mood previously installed several trial screens and media players in FirstMerit's flagship LaSalle Street location in Chicago, testing the installations via various configuration models and content strategies. "FirstMerit has a long history of success built upon providing an exceptional level of service for every customer. Mood is thrilled to partner with such a strong brand and help enhance the FirstMerit branch experience," Ken Eissing, president of Mood Media North America, said in the announcement.

Mood said it worked with FirstMerit to design a solution to complement how its customers interact in today's digital world. Using technology to create a more personal and engaging experience for customers helps the bank promote new services and strengthen brand loyalty, the company said.

"It's amazing how the addition of screens and well-designed content can transform the look and feel of a space as well as customer behavior," Eissing said. "People are now accustomed to digital content. They expect it, so our goal is to design a visual solution that provides a powerful way for FirstMerit to connect with its customers through engaging content and familiar technology."

Under a centrally-managed multistate rollout process, Mood is currently installing two LCD screens in each branch lobby powered by a single Mood MVision device, the company's proprietary media player. The screens will feature dynamic digital content co-produced by Mood and FirstMerit highlighting the bank's products, services and brand. The content solution includes a built-in option to showcase regional news, sports and local weather.

"The look and feel of FirstMerit's brand image works well with Mood Media's digital signage platform, allowing us to dynamically share information about our wide range of financial services and our commitment to the community," FirstMerit Bank CMO Julie Tutkovics said in the announcement. "It's a powerful way to supplement the level of personal service FirstMerit provides in our branch locations."

Mood's platform provides centralized and flexible content management through an online portal. Content can be scheduled and shared across all locations, with customized content driven to individual branch screens as appropriate.

"We live in a screen-oriented world. Marketers in finance, retail and restaurants have recognized digital signage as a familiar and powerful medium for connecting with customers. It's become a strong component of their overall strategy for customer experience design," Eissing said in the announcement.

Topics: Assisted Selling , Banks / Financial , Content Management , Installation / Integration

Companies: Mood Media

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