CS Software was recently formed and was led by an investment from Pegasus Capital Advisors, the firm that also invested recently in the leading experiential branding and technology firm, Creative Realities.
"I am thrilled that I was able to introduce Pegasus to the CoolSign team, and help put together a deal that is great for the digital signage industry and that our investors shared the vision for the possibilities for this business," said Jason Friedman, chief executive of Creative Realities.
The new company will be based in New York City, with the head software development office remaining in Oregon and sales offices in New York, Amsterdam and France.
In November, Planar sold a portion of CoolSign to Bally Technologies Inc., a maker of technology systems for gambling companies. That sale price was not disclosed.