According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.
FBI officials in New Jersey announced Monday that the agency is rolling out a pilot program to encourage the public to report suspected health care fraud.
Citing an estimated $7.5 million in losses in New Jersey from health care fraud last year, the FBI's Newark office said it will deploy digital ads on digital billboards and in mall kiosks across the state.
FBI officials, working with federal, state and local law enforcement agencies, hope to increase the number of tips they get from anyone who suspects a health care provider has overbilled them, filed claims for procedures that were not performed, or believes a health worker might be unlicensed or improperly billing an insurance company.
The New Jersey ad campaign will run for two months, and if successful, will be expanded nationally. It marks the first time the FBI has used advertising to promote one of its general investigative programs, according to [FBI spokesman Bryan] Travers.
The FBI worked with Clear Channel Outdoor communications to craft a series of four advertisements, each aimed at different audiences, from young parents to the elderly. They'll be posted on digital billboards along interstates 95, 80, 78, 287, and 280 in New Jersey, as well as in 40 kiosks in 13 malls throughout the state.
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