Dec. 6, 2012
Beginning today, Dunkin' Donuts' "Top of the WorlDD" Photo and Video Contest gives the brand's Facebook fans the chance to start 2013 "at the top" by having their image broadcast over the "Crossroads of the World" in Times Square on its busiest night, New Year's Eve.
Fans can submit their celebratory photos and/or videos wishing their loved ones a happy New Year to a special tab on the Dunkin' Donuts Facebook page. One photo and one video submission will each win the grand prize of a pair of JetBlue tickets. Ten first prize photo and 10 first prize video submission winners (20 total) will each receive a $50 Dunkin' Donuts Card. Dunkin' Donuts will select at least one video and one photo to be shown on the Dunkin' Donuts digital billboard atop Times Square on New Year's Eve and into New Year's Day, along with a special series of messages from Dunkin' Donuts created for the billboard for New Year's Eve.
Additionally, the brand also launched a Dunkin' K-Cup packs K-ountDDown promotion, offering fans the chance to enter to win a daily prize pack. The daily prize pack includes a Keurig K-Cup brewer, a six month supply of Dunkin' Donuts K-Cup packs and a $20 Dunkin' Donuts Card. At the end of the promotion, five grand prize winners will receive $2,500 they can put toward their home or rent payments in 2013.
"This has been an exciting year for Dunkin' Donuts, and as 2012 winds down, it was important to us to find a fun and meaningful way to show appreciation for our Facebook community and the millions of loyal fans who make us part of their daily lives," said John Costello, Dunkin' Brands chief global marketing and innovation officer. "With our new 'Top of the WorlDD' Photo and Video Contest and the 'Dunkin' K-Cup packs K-ountDDown,' we look forward to rewarding our supporters throughout December with fantastic prizes, with the grand finale that puts our passionate fans in the spotlight atop Times Square on New Year's Eve."
Read more about digital billboards.