DSE13: Hughes unveiling additions to digital signage lineup

Feb. 25, 2013

Hughes Network Systems LLC, a global provider of broadband satellite solutions and managed network services, will unveil at this year's Digital Signage Expo in Las Vegas the latest additions to its digital signage solutions lineup designed to increase employee and customer satisfaction through high-impact video.

Hughes Digital Associate is a new customer-facing digital media solution that emulates a typical sales associate interaction, the company said. It enables customers to easily browse products and services on a touchscreen display and drill down into the details using engaging videos, graphics and photos. According to Hughes, "[o]ne of the world's most popular outfitter brands" uses its Digital Associate to provide its customers a unique shopping experience through on-demand video tutorials designed to guide them to the products that best meet their needs.

The Hughes Digital Bulletin Board is a flexible and dynamic solution for employee communications, enabling organizations to deliver timely and relevant information and keep it up-to-date, the company said. These new solutions join the Hughes Digital Concierge and Hughes Breakroom TV, offering a wide and flexible range of options available for communicating and engaging people with video.

"Hughes Digital Media Solutions are designed for businesses to easily and creatively solve their customer- and employee-communication challenges using high-impact digital media and video," said Mike Tippets, vice president, Hughes Solutions Group, in the announcement. "As the names imply, each solution — the Digital Associate, Digital Bulletin Board, Breakroom TV and Digital Concierge — solves a specific business challenge, and is delivered as a comprehensive Hughes managed service offering for enterprises of all sizes."

Hughes digital media solutions are intended for highly distributed enterprises with many branch locations such as retail, food, hospitality, financial services and convenience stores, the company said. From live TV, video-on-demand and corporate communications to customer service, news and localized information, Hughes said it can tailor a digital media solution that meets the business need, whether improving employee performance, enhancing corporate branding or retaining customer loyalty.

Hughes said its solutions include all hardware, installation, customizations and 24/7 support; cloud-hosted signage and the broadband network to distribute content can also be provided, making it easy to deploy a successful signage solution while reducing IT workload. 

All four Hughes digital media solutions are available immediately and can be seen in action at the Hughes booth at DSE in Las Vegas, Feb. 27 and 28.

Learn more about digital signage and corporate communications.

Topics: Corporate Communication , Hardware , Installation / Integration , Networks , Software

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