DSE 2012: LG expands digital signage lineup

March 7, 2012

Today at Digital Signage Expo in Las Vegas, LG Electronics announced it is expanding its line of commercial display solutions for 2012, led by larger screen sizes and enhancements to its digital signage systems.

LG is showcasing at the Expo its new 72-inch class (71.5 inches measured diagonally) LED large-screen display, as well as new LED versions of its EzSign TV product, a digital signage and TV hybrid.

"We understand that business owners need to engage their customers quickly and effectively to provide the best ROI for their company," said Dan Smith, director of Digital Signage Sales, LG Electronics USA. "LG's versatile technology portfolio is designed to create an interactive, engaging experience for consumers. With the addition of LG's largest LED display and new LED EzSign TVs, LG's product line offers intuitive, user-friendly and effective solutions for enhanced information sharing for a wide variety of vertical markets and venues."

LG Electronics introduced its largest LED display yet, a 72-inch class size monitor (model 72WS70). The 72WS70 LED Large Screen Display brings picture quality, installation versatility and energy efficiency to a diverse customer base with large-scale signage needs, such as hotel lobbies, theaters and shopping centers, as well as interactive airport and transportation environments, the company said.

LG's full-HD 1080p 72WS70 LCD monitor features direct LED-backlighting technology and is equipped with local dimming capability, which increases lighting control by allowing sections of the LED array located behind the screen to dim or turn off entirely.

LG said its LED displays are equipped with an additional 700 nits of high intensity brightness compared with conventional LED display products, for open environments such as shopping malls and stadiums.

LG's IPS panel technology helps display content accurately for off-angle viewing (both horizontal and vertical), enabling its displays to be installed "at virtually any angle or height, while still offering a clear picture," the company said. The IPS panel widens the optimal viewing angle, allowing customers to display their signage or multimedia content to audiences across a larger area while helping maintain color consistency or contrast ratio. LG's Auto Brightness Sensor technology also automatically adjusts screen brightness based on the lighting conditions, to potentially increase energy savings.

The 72WS70 also includes a built-in media player for content distribution. The monitor offers a user-friendly interface through its use of LG's proprietary Web-based management platform, SuperSign Elite-w Lite. This platform allows users to create and run dynamic content using pre-loaded templates and offers quick navigation through menus to control networked displays and simultaneously run media files, such as video, images, audio and flash, the company said.

The 72WS70 meets ERP requirements and is ENERGY STAR qualified because of its local dimming and smart energy saving features, designed to help reduce energy consumption.

LG is also highlighting its expanded line of EzSign TV digital signage solutions, which now includes two new LED series (LT560E and LV355B) and more screen sizes.

EzSign TV is a turnkey solution that offers business owners a digital signage display system with the added feature of broadcast television, allowing business owners to simultaneously show branded advertisements and television broadcasts, attracting attention and delivering specific messages to customers.

Unique to the LT560E series is Wi-Fi capability, which allows users to transfer or update content to the display wirelessly.

The LED LT560E and LV355B series offer full-HD 1080p display capability (720p for the 31.5-inch 32 LT560E). HDMI and USB components on the LV355B series provide versatility and allow for additional content and entertainment options. LG's LED series will be available in 32-inch (31.5 inches measured diagonally), 37-inch (37.0 inches measured diagonally), 42-inch (42.0 inches measured diagonally), 47-inch (46.9 inches measured diagonally) and 55-inch (54.5 inches measured diagonally, only LV355B) class sizes.

ENERGY STAR qualified, EzSign TVs feature LG EcoSmart technologies, including the capability to manually select brightness levels. They are also RoHS compliant, meeting directives on restrictions of hazardous substances.

Read more about display technology.

Topics: Display Technology , Hardware

Companies: LG Electronics USA, Inc.

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