Digital signage kiosk lands on Canary Islands

July 5, 2011

The Meridiano Tenerife mall on Santa Cruz de Tenerife in the Canary Islands has installed an interactive wayfinding digital signage display to inform visitors about the mall and its shops.

The wayfinding kiosk, or totem, is the first of its kind in the whole community and also provides deployers with audience measurement, according to DS Digital Screens, the company responsible for developing the project along with MDI Totem from Tenerife. The interactive display works in eight languages and offers downloadable mobile discount coupons, the company said. In the first 13 days of implementation the kiosk registered 6,000 tactile impacts.

Topics: Advertising , Audience Measurement , Mobile Interactivity , Retail , Wayfinding , Wayfinding / Information

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