Digital signage helps sell waterfront real estate

 
Oct. 8, 2012

Digital marketing agency Provis Media Group recently announced the launch of its InTouch Table digital signage technology for TidalWalk, a southeast North Carolina waterfront community. The InTouch large-format, high-definition touchscreen unit was unveiled in TidalWalk's 3,700-square-foot Residents Club to provide prospective home buyers a multisensory experience and easy access to community information, interactive site maps, videos and more, accoridng to PMG.

"Today's home buyers are savvy and have high expectations," said Ric Rojas, partner at L-Star Management, the project manager and partner for TidalWalk's development, in the announcement. "InTouch improves the home buyer's access to information and elegantly showcases all of the amenities of this beautiful waterfront community and effectively translates the experience and essence of premier coastal living."

The InTouch Table is part of the InTouch family of touchscreen solutions which include the InTouch Wall and InTouch Stand. InTouch solutions are available in a variety of screen sizes and integrate with existing digital signage, in-wall audio and presentation systems, the company said.

"InTouch is not about technology, it's about engaging users and improving brand experience," said Matthew Summers, chief creative officer at Provis Media Group LLC. "It's great to watch our clients' gears turn when they explore the InTouch and its potential. But, the best part is watching individuals use the final product; we see them quickly switch from curious to excited, to engaged ... and that's the point."

Read more about interactive digital signage.


Topics: DOOH Advertising , Interactive / Touchscreen , Retail , Wayfinding


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