Digital signage going up on Big Blue Buses

July 25, 2011

According to The Argonaut newspaper in Southern California, digital signage could be coming to the sides of Santa Monica public transit buses.

The California Senate unanimously approved Assembly Bill 607, a five-year pilot program for Santa Monica to increase revenue that opens the way for bus-side digital signs on the city's Big Blue Buses.

A city public transit official said the move will allow the city to raise money and prevent fare increases to keep the buses running.

To learn more about other digtial billboard projects, visit our digital billboards research center.

Topics: Advertising , Digital Billboards , DOOH Advertising , Government , Transportation , Transportation / Travel

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