Digital signage brings Facebook into the dentist's office

Oct. 29, 2012

Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates a new social engagement platform dentists can use to build social media presence and reach customers, the company said.

Social media and word of mouth has a proven influence over consumers, many of which turn to social media and reviews sites before making product or service purchase decisions. Digital Clinic's digital signage system with Facebook integration offers dental practices a novel way to take advantage of social media interaction for major and long-lasting benefits, the company said. By showcasing positive comments, feedback, customer reviews and testimonials from Facebook onscreen in the waiting area or lobby, dentists can build and enhance their reputation and encourage patients to connect.

"We've had Digital Clinic playing in the reception area for several months now and the response has been very positive," said Dr. Edward Zuckerberg D.D.S., F.A.G.D., in the announcement. "Patients love the local news and events; we love the integration and promotion with our Facebook page; and the patients are asking more about the promoted services we offer that are featured on Digital Clinic."

According to a recent announcement from Facebook founder Mark Zuckerberg, more than 1 billion people now use the site to stay connected with friends and family. For businesses of all kinds, the company said, that means it's now more necessary than ever to utilize social media to market and communicate with customers.

The digital signage system from Digital Clinic also integrates with Twitter and Demandforce to further leverage and promote social media and online reviews. Digital Clinic serves dental practitioners with strategic digital signage systems across North America.

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Topics: Advertising , DOOH Advertising , Healthcare / Hospitals , Networks

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