The "Brand Forest" cluster of digital signage displays developed and produced by ADFLOW Networks for Telus Mobility's Toronto flagship store has won the top digital signage prize at the 2011 National Sign Competition.
LCD screens are placed at various heights and angles in the entry to the York Street TELUS store in downtown Toronto, creating what was dubbed the TELUS Brand Forest. The vivid animals that have characterized the Canadian wireless carrier's brand marketing for many years digitally jump from screen to screen in the display forest.
The storefront display is managed by ADFLOW's Dynamic Messaging System, which also drives programming on screens located throughout the TELUS retail network in Canada.
"Our team put a lot of thought, planning, and time into this deployment, and we are very pleased with its overall impact," said Katelyn Minaker, Manager of Marketing and Communications for Burlington, Ontario-based ADFLOW Networks, in the announcement. "TELUS is a fantastic client of ours, and we are excited to share this success with them."
The TELUS Brand Forest took top honors in the digital signage category of the contest. Sign Media's annual National Sign Competition, which announced its winners last week, attracts the best sign projects from all over Canada. The categories include Digital Signage, Building signs, Illuminated Signs, Sign Systems, Stand-alone Signs, Unique Signs, Vehicle Graphics, and Soft Signage.