Oct. 17, 2012
X-Factor Communications LLC, a provider of interactive digital media network software and services over its Digital Media Control Platform, announced today it has launched two new end-to-end solutions which bring together products and services from the company's expanded offering.
X-Factor, the wholly owned subsidiary of X-Factor Communications Holdings Inc., launched its C4 "Corporate Communications Control Center" as an easy-to-use, software-based solution for multimedia, multichannel and multidimensional internal and external corporate communications. C4 is an "advanced and intuitive content creation and management system that supports emergency messaging, conventional publishing as well as interactive applications," the company said. Features and applications include content creation, content publishing, real-time announcements, emergency alerts, webcasts, training, compliance and more.
The C4 solution is complementary to other in-place systems, including intranet sites and Microsoft SharePoint, adding greater functionality and ease of use including the automated transformation of PowerPoint documents into desktop signs and alerts, for example. Content distributed over C4 is optimized for all end-points, whether large lobby displays, interactive kiosks including wayfinding capabilities, or mobile tablets and smartphones, according to X-Factor.
X-Factor also launched its new MACC "Marketing and Advertising Control Center," which builds on more than five years of experience developing, implementing and managing multimedia "immersive" digital media networks, the company said.
The MACC solution is intended to make it easier to participate in the rapidly growing digital out-of-home marketing trend and enables marketers and their agency partners to deliver targeted advertising, provide product information and spur cross-selling and up-selling via a software-as-a-service delivery model
"This is an exciting time for X-Factor and our clients," said Charles Saracino, CEO. "We have been investing in R&D for years, and have been closely working with enterprise and agency partners to build something of great value for them as the world of communications becomes increasingly vibrant and ubiquitous."
Jeff Singman, chief marketing and sales officer for the company, said, "Our clients have asked us to pull together solutions that make is easy for them to participate in the benefits of reaching employees and consumers with dynamic, creative and impactful images and messages through a single Web-based portal, and we are grateful to them for the valuable input they have provided along the way."
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