Nov. 16, 2012
Digital signage firm ComQi recently announced some of the highlights from its participation at the annual Customer Engagement Technology World in New York City, the week after Superstorm Sandy hit the Northeast and left many areas uninhabitable with flooding, blocked transportation services and power and heat outages.
Amidst the storm, ComQi's tradeshow booth incurred flood damage which put the company's participation in jeopardy, but despite the obstacles, ComQi said it was eager for the area to reach a fast recovery and wanted to fully support the show. ComQi worked closely with the event coordinators to produce a new display booth for a successful and worthwhile event.
Highlights from the show included:
ComQi presenting a hurricane relief video asking visitors to support victims of the disaster by sending a text donation to the Red Cross. The effort was well received as people encouraged the initiative.
Stu Armstrong, president of ComQi Americas, led a panel session on "Using Digital Engagements to Connect with Today's Shoppers."
ComQi featured and demonstrated several interactive digital signage solutions:
CTM Touch Screen - the user-friendly interface allowed visitors to browse for information on where to visit in a prospective city and send that information directly to their smartphone.
delayMirror - Visitors spun in front of a mirror-like solution and saw themselves twirl after the three-second delay for a full retail experience.
Passport- Guests interacted with digital signage displays through ComQi's mobile applications and got engaged with the trivia, games and special promotions.
ComQi also exhibited is digital signage solutions:
EnGage - A content management systems platform for planning, distribution and management for digital signage networks.
Media Distribution - A set of product families for multimedia communication with a full range of flexible, high-quality platforms including extenders, splitters and screen control devices.
ComQi said in the announcement that "CETW was an enjoyable and productive tradeshow through the storm, slush and wind."
Read more about digital signage software.