Clear Channel launches DOOH selfie promo for NYE in NYC

Dec. 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the highly-trafficked Penn Plaza, across from Madison Square Garden.

On any given weekday, Penn Station, located at the Plaza, sees approximately 430,000 commuters and tourists, according to the company's announcement.

Clear Channel Media + Entertainment-owned New York radio station Z100 is helping celebrate the launch of the new Penn Plaza digital billboards with a promotional ticket giveaway to a VIP New Year's Eve Party hosted at M&M'S World Times Square, the company said.

To enter to win tickets, fans must stand in front of the new Clear Channel digital billboards on 425 and 427 7th Ave between 34th and 35th streets, take a "selfie" using their mobile phone and then tweet the picture with #LuckyEnough. The digital billboards must be in the frame and the tweets must go out by midnight Dec. 27.

Learn more about digital billboards.

Topics: Digital Billboards , DOOH Advertising , LED Signs , Outdoor Signage

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