Cinema Scene Marketing adds Detroit, Miami theaters to DOOH network

 
Aug. 28, 2011

Cinema Scene Marketing, a national provider of theater-lobby media and promotions, announced today the signing of agreements to expand its Digital Media Network of digital signage to Paragon Theaters and Uptown Entertainment locations.

Under the new partnership, Cinema Scene will bring its TrailerVision and other digital media solutions to Paragon and Uptown locations, the announcement said. Cinema Scene's TrailerVision units play unique content including "digitally-enhanced" movie trailers, living posters and corporate ads, complete with stereo sound and Bluetooth/Wi-Fi connectivity with mobile users.

"With the inclusion of Paragon and Uptown, Cinema Scene continues to deliver on its mission of bringing DOOH solutions into the lobby environment. Both of these new exhibitor partners bring top notch facilities in the highly desirable markets of Detroit and Miami," said Brad Derusseau, principal and chief technology officer of Cinema Scene Marketing, in the announcement.

"We are excited to be a part of the Cinema Scene Digital Media Network. This partnership will allow us to provide exciting content to our patrons with innovative new media," said Mike Whalen, CEO of Paragon Theatres.

For more information on signage deployments that enhance the customer experience, visit our Customer Experience research center.


Topics: Customer Experience , Digital Merchandising , Entertainment Venues , Networks


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