Capital's Audience powering mall DOOH

June 29, 2011

Capital Networks Ltd.'s Audience software platform is powering wayfinding and promotional digital signage at the Scarborough Town Centre mall in Scarborough, Ontario, the fourth largest mall in Greater Toronto, according to an announcement today.

Capital partnered with Toronto-based Fifteen Degrees Ltd, to provide the Audience software platform responsible for the management of content displayed across the Scarborough Town Centre digital signage network. Fifteen Degrees provided production of the directories and manages and operates the network on behalf of Oxford Properties Group, according to the announcement.

Located at each of the shopping center's nine entrances as well as several locations throughout the interior of the mall, the wayfinding kiosks consist of double sided, bezel-less 70 inch LCD screens. While one side of the kiosk is dedicated to displaying the Scarborough Town Centre maps, store listing and directories, the other runs a rotation of full screen advertising and special event promotion.

Topics: Planning / Integration , Retail , Software , Wayfinding / Information

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