Canadian Wendy's franchises deploy digital menu boards
July 21, 2009
Digital menu board provider WAND Corporation announced today that it has installed digital menu boards for Memsbury, Co. LTD, a Wendy's franchise located in Ontario, Canada.
Memsbury, Co. LTD CEO Stephen Memme said he noticed a measurable sales improvement, and in particular dairy product sales were more than 500 percent higher compared to his other restaurants.
"When building a new Wendy's store, I don't think we could go back to traditional signage after having seen and used WAND Corporation's Digital Menu Boards," Memme said.
The system consists of commercial LCD screens mounted on the wall or in temperature-controlled outdoor enclosures.