Canadian pizza chain drops the puck on DOOH

Feb. 11, 2013

Zoom Media Inc. today announced its partnership with the Boston Pizza chain across the province of Quebec, adding the chain locations in Quebec to its Resto-bar out-of-home and digital out-of-home network.

Boston Pizza has been a well-known establishment in the Canadian restaurant industry and is celebrating its 50-year anniversary next year, according to the announcement. With the addition of more than 25 Boston Pizza restaurants in markets throughout Quebec, Zoom Media expands its Resto-bar network that it says delivers more than 14 million weekly impressions. This recognized chain offers advertisers reach amongst its core audience of 25-54 year olds in a casual yet dynamic social environment (sports bar and restaurant) where consumers are in a positive mindset and receptive to advertising messages.

"We are very excited to begin this new partnership with Boston Pizza," said Éric Fortin, vice president of operations and development for Zoom Media, in the announcement. "Timing could not be better; with the return of NHL hockey, advertisers can benefit from the increased traffic coming from excited sports enthusiasts ready for game night at Boston Pizza."

According to the announcement, Boston Pizza International Inc. is a leading Canadian casual dining brand, with more than 340 restaurants in Canada serving more than 40 million guests each year.

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Topics: DOOH Advertising , Restaurants

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