Dec. 11, 2011
Toronto, Ontario, Canada — Canadian apparel chain Mark's, a wholly-owned subsidiary of Canadian Tire, has selected ADFLOW Networks as its digital signage provider for all store redesign initiatives, according to an announcement today from ADFLOW.
Mark's is incorporating multiple in-store digital displays — both passive and interactive — into the DNA of its new store design, the announcement said. The new shopping environment features captivating, dynamic digital media throughout strategic areas of the store.
Mediavation, Mark's long standing agency partner, is the driving force behind this initiative and the key creator of the in-store digital media strategy and content creation. They recommended ADFLOW Networks to help them achieve their vision for Mark's.
Mediavation President Joseph Levy said in the announcement that, "after much due diligence, Marks and Mediavation decided to partner with ADFLOW Networks to provide a unique in-store digital signage solution, mainly because of ADFLOW's years of experience and proven expertise."
Mark's AVP, Store Design, Tom Ranieri also said in the announcement that his company "felt that ADFLOW had a powerful and flexible system that allowed us to seamlessly integrate our multi-platform in-store digital signage strategy."
Mark's new strategy is made up of Four (Plus One) points of focus: brand enhancement, in-store customer experience, customer education and driving sales. The (Plus One) point of focus is on driving traffic to the website, community outreach and staff training via the interactive displays.
Mark's new in-store digital media network consists of large-format screens mounted in prominent locations throughout the store to create a targeted ambience. The new stores also offer touch-enabled, interactive LCD displays called Touch Points that both educate and entertain Mark's customers, while informing them about the benefits of Mark's products innovation and design. The final digital media element, located behind the point-of-sale counter, is an LCD Video Wall that displays high-resolution brand enhancement content spanning all four displays, making it easily visible from anywhere in the store.
"We are delighted to be Mark's in-store digital media partner and a key contributor for this important initiative" said Mike Abbott, president of ADFLOW Networks. "Retailers today are looking for new and more effective ways to promote their brand, educate and entertain customers and drive sales. With their new in-store concept, Mark's, together with Mediavation, are leading the way by creating a unique and engaging shopping experience."
Read more about retail digital signage.