Burritobox kiosk arrives at USC

 
March 25, 2014 | by Robin Arnfield

Burritobox kioskThe University of Southern California has become the first U.S. university campus to offer a burrito vending kiosk, reports The Daily Trojan.

After installing its burrito vending kiosks at two gas stations in Los Angeles earlier this year, Burritobox selected USC for the site of its third kiosk and its first campus trial.

The refrigerated Burritobox kiosk will be stocked daily with fresh burritos. Customers will make their selection from an interactive touchscreen that displays available options. There are five burrito options, costing $3 each, with guacamole available for a further 75 cents. The burrito ingredients are antibiotic and hormone-free.

During the 60 seconds that it takes to heat the burritos, customers are shown a music or advertising video on the kiosk's digital signage screen interface.

According to the Daily Trojan, Kris Klinger, USC director of hospitality, said further Burritobox kiosks might be installed if the demand is high.


Topics: Advertising , DOOH Advertising


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