Burgerville QSR chain adds digital menu boards, digital signage

Dec. 19, 2012

Marketing technologies solutions provider Wireless Ronin Technologies Inc. has deployed a digital signage marketing solution for Burgerville, a quick-service restaurant chain with 39 locations in the Pacific Northwest, providing digital menu boards, a promotional display, community brand wall and content creation services, according to a company announcement.

Burgerville selected Wireless Ronin to provide for its newest restaurant a digital media solution that can change menu items and displays throughout the day, easily implement promotions and limited time offers, as well as integrate key brand messaging around quality ingredients, the local community and social media feeds into a 60-inch community brand wall. All screens and content are centrally managed using RoninCast software, ensuring menus and promotions are accurate and relevant. The digital menu boards and RoninCast software also is designed to easily incorporate nutritional information in the future.

"We are pleased with our first deployment with Wireless Ronin," said Kyle Dean, CFO of Burgerville. "They made the transition from traditional menu boards easy, and the stability of the system has been excellent. We look forward to exploring the full potential of the system and taking that learning into our next phase of development with Wireless Ronin."

Read more about digital menu boards.

Topics: Content Management , Hardware , Menu Boards , Restaurants

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