Feb. 21, 2013
BroadSign International LLC and LocaModa Inc. today announced a strategic agreement to jointly market and sell LocaModa's patented social and mobile cross-channel media solutions to networks powered by BroadSign digital signage software.
By combining efforts, BroadSign and LocaModa will be able to meet advertisers' demand for a technology that can enable filtered, "brand-safe," real-time social media over multiple channels, including public signage, according to the announcement.
"LocaModa's award-winning work with major brands has proven that connecting digital place-based screens to mobile and Web screens generates measurable enagement and greater audience awareness, enabling better ROI for advertisers and networks," said Brian Dusho, CEO of BroadSign, in the announcement. "We are delighted to offer these capabilities to our client networks."
LocaModa CEO Stephen Randall said, "Social media, when executed in a brand-safe and scalable solution, is becoming an integral part of digital signage. Over the past 12 months, such applications have moved from being a tactical signage feature to being a critical piece of networks' and brands' strategic future. We're excited to see companies of BroadSign's reputation and scale leverage our platform for their customers."
LocaModa's recent campaigns include those executed for Levis, GAP, One Direction/Sharpie, Titanic Blue-Ray, Mexico Taxi Project and Clorox' "Bleach It Away."
Randall will be presenting an overview of social media-amplified digital signage at BroadSign's first annual Client Summit, on Feb. 26, 2013 at the Aria Resort and Casino in Las Vegas, the day before the opening of Digital Signage Expo's exhibition hall.
Learn more about digital signage and mobile interactivity.