BroadSign digital signage software to power Adspace DOOH network in 200-plus malls

April 3, 2014

Adspace Networks Inc., owner and operator of Adspace Digital Mall Network, which it bills as "the largest Nielsen-measured digital place-based video network in the United States," announced today that it has selected BroadSign International LLC's digital signage software to power its displays in more than 200 American malls.

"Adspace reaches 48 million individuals across the country's top 45 DMAs every four weeks by providing programming that enhances the shopping experience," Adspace Networks President and COO Peter Krieger said in the announcement. "We decided to convert to BroadSign's digital signage software because it's a seamless fit for us to ensure viewers are exposed to constant uptime and premium playback, and can handle our dynamic data requirements over a myriad of platforms. Moreover, BroadSign has made a strong commitment to programmatic and real-time buying execution, which we see as a major driver of our industry's growth."

Adspace has been aggressively expanding network partnerships, resulting in a broad range of different screens, configurations and formats, the announcement said. The scope, complexity and quality of the network's content have also increased. To accommodate this growth and ensure their digital signage needs would be met moving forward, the company selected BroadSign as the best match for these factors, as well as for its extensive programmatic ad placement capabilities, the company said. The conversion to BroadSign's software platform began in March and is expected to be completed by the end of April.

"Adspace displays are viewed at a high frequency by shoppers in the United States' most superior malls, and as such, every facet of the network must bring quality performance," BroadSign Vice President of Sales Skip Beloff said in the announcement. "I'm certain that BroadSign's robust and scalable platform, along with our BroadSign Connect solution, will satisfy these expectations."

Topics: Content Management , DOOH Advertising , Retail , Software

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