U.K. airport advertising company Eye Airports has selected BroadSign International LLC's cloud-based digital signage software platform to power its network of screens across 28 airports in the U.K., according to an announcement from BrightSign. The initiative follows the merger announcement of Eye Corp U.K. and Airport Partners in December 2013.
The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout, the companies said. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46-, 55- and 70-inch LCD screens and video walls along with large format LEDs, and reaches more than 100 million passengers annually, the announcement said.
"The flexibility of BroadSign's platform stood out from alternative solutions for the airport environment and as such, we approached the company directly to discuss Eye Airports' requirements," Eye Airports Chairman and CEO Andrew Walker said in the announcement. "BroadSign software has improved our CMS reliability and analysis, increasing our confidence that ad playback meets our customers' high expectations."