BroadSign International LLC today announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi's audience measurement platform.
BroadSign said that Quividi's is the most deployed measurement solution in the digital signage market and is a good fit for BroadSign's standardized platform that powers more than 200 digital signage networks.
The BroadSign X 10.3 software upgrade was disclosed at BroadSign's second annual Client Summit held in Las Vegas on Feb. 11. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into proof-of-play reports. It also will permit the triggering of content based on gender, meaning that ad copy will react and adapt to the demographics of the audience viewing a screen in real time.
"Quividi's camera-based audience measurement system aims to render point-of-sale and out-of-home marketing strategies as accurate and accountable as their digital counterparts," Quividi co-founder and CEO Olivier Duizabo said in the announcement. "Integrating with BroadSign's platform and having the potential to run on its vast aggregate of digital place-based networks will assist in attaining this goal."
Already making use of the Quividi features available through BroadSign's upgraded platform is Grandi Stazioni S.p.A. The conversion of Grandi Stazioni's Italian transit network reaching 700 million people annually to BroadSign's digital signage platform was publicized in January. Grandi Stazioni has since activated the new audience measurement features and enlisted Dialogica, a Quividi partner, to build a complete set of traditional media metrics and new insights, including the calculation of net coverage, frequency and resulting GRP.
"BroadSign holds its services and products to very high standards, and we expect those in our ecosystem to do the same," Daniel Parisien, vice president of marketing and strategy at BroadSign, said in the announcement. "Quividi's audience measurement solution is an accurate and reliable addition to BroadSign's platform, and we look forward to our partnership's future progressions."