Nov. 26, 2012
BOSE, known for its premium home entertainment and sound systems, announced it will be using the new Signbox digital signage system in its Singapore locations. The company's Singapore dealer, Atlas, will also be using the signEye digital signage package, the company announced.
The signEye digital signage audience measurement system uses a digital camera and facial recognition technology to identify audience metrics. Embedded within the frame of the sign, the digital camera records metrics related to the content being displayed on the screen all in real time. Metrics include not only possible or actual impressions, but also the age group of views, gender, and the length of time they view the sign. Depending upon the metrics, advertising content can be changed dynamically.
"We chose the Signbox digital signage solution as it was the optimum product to enhance our in-store advertising," said Chris Lee from Atlas Sound and Vision Pte Ltd., the official distributre of BOSE in Singapore, Malaysia and Brunei. "We are always looking to further improve our engagement with our customers, and their experience with our brands. We are encouraged with the results so far, and are exploring rolling it out amongst our other stores in Singapore."
Atlas said the system will be rolled out in BOSE stores across the island nation of Singapore. The company said it hopes this investment in digital signage will lead to better brand recognition as they provide top quality premium audio and video equipment to their customers.
Eventually, the stores will integrate Signbox's signEye technology with interactive touch screen portals integrated with premium in-store display panels for infotainment, interactive catalogues and product trailers, the company said.
Read more about interactive/touchscreen technology.