With reports that digital signage is set to reach $15 billion this year, electronics manufacturer AOPEN Inc. has created a new Channel Partner Program to help resellers, integrators and solution builders take advantage of the sector's stellar growth, according to a company announcement.
The ACP Program, a first for AOPEN Europe, allows AOPEN's partners to differentiate their business and drive growth in the competitive digital signage landscape. It's intended to support partners with marketing assets, technical contact information, and special events and skills trainings. It also will give AOPEN's partners the opportunity to get discounted, not-for-resale demonstration units.
The program includes a portal with information available on demand, including a roadmap that allows customers to always know what and when new products are due. Ready-made marketing content and sales tools allow the sales process to be simplified.
AOPEN Europe Channel Sales Director Anthony Gerrits said in the announcement it will help partners keep up to date with the latest technology. "Through this program our customers will get information firsthand, and they can benefit from unique promotions with participating AOPEN distributors," he said. "The ACP program includes incentives to reward our customers for their success with AOPEN products, such as the 'project of the year award' where we will select the three best projects and award them with a written case study and free publicity.
"AOPEN is a channel oriented company and our partners are more like an extension of our sales team, contributing to our mutual success. We want to help grow our business together with our partners."
Digital signage is enjoying another big year. IHS forecasts the world market for digital signage revenue will surpass $15.1 billion in 2014, up 6 percent from 2013. The largest revenue growth is expected among media players and set-top boxes, expected to grow nearly 16 percent from last year, with double-digit growth anticipated until at least 2016.
The Channel Partner Program is available for partners who buy directly from AOPEN value-added distributors located in Europe and CIS countries. Visit www.aopenpartnerprogram.eu to enroll.